Lifestyles wanted a wall graphic for their Melbourne Office. The theme was 'The Joy of Human Connection'.
Lifestyle wanted a unique design to represent their company and we decided to explore the concept with vectors.
It all started with a simple sketch.
We played around the idea of lose, rounded forms - like that of a doodle.
We made a mock sketch with some words that represented Lifestyles and used bold, bright colours. And then, we took the best out of the mock sketch, added more elements and came up with this idea.
Gender neutral characters reach out to each other with their hands. This symbolises all forms of relationships between humans, not just romantic.
We also incorporated some hand gestures (sign language) which allowed us to explore a universal language.
Love in sign language.
Arms crossed against chest is 'love' in sign language.
Arms waved in front of oneself with palms inward signifies 'happiness/joy' in SL.
Linked hands
The circles symbolise humans and joining together
The wavy lines connect each of the elements and also signify a 'connection' between between humans.
Balloons are traditionally associated with childhood & happiness. Two balloons signify human connection.