Roy Joseph

Head of Digital Marketing

With over 12 years of experience in crafting innovative digital marketing strategies, Roy is a key member of our team at Tetramind. As the Head of Digital Marketing, he brings a wealth of expertise in driving results-driven campaigns across various advertising sectors.


Starting his illustrious career at Madison, one of India's premier media agencies, Roy has created marketing initiatives for renowned brands such as CEAT Tyres, Colgate, Mahindra Automotives, Cavin Kare, and many others. In late 2013, Roy embarked on an exciting journey with Tetramind, a burgeoning agency in Hyderabad, with a vision to revolutionize its digital landscape. Armed with a passion for innovation and a keen eye for emerging trends, he set out to chart a new course for the company in the digital realm.

Drawing upon an extensive network and industry expertise, he spearheaded Tetramind's efforts to forge strategic partnerships with renowned international brands seeking to establish a foothold in new markets. Recognizing the untapped potential of the agency's unique value proposition, he leveraged on adept negotiation skills and persuasive charm to win the trust and confidence of esteemed brands such as Hansaplast, Lifestyles (SKYN) and Mattel Toys.

Global Expertise:

Roy has a proven track record of managing international brands, including overseeing mandates for SKYN Brand from Lifestyles group across 8 countries. Some of their mandates involved website development, audits, developing and implementing strategies to drive traffic to D2C websites to improve sales and also managed their Amazon Marketplace for close to 3 years.

In addition to elevating global brands such as Hansaplast, Mattel Toys and SKYN, he has further solidified Tetramind's position as a leader in the digital marketing sphere by successfully managing a diverse portfolio of international clients spanning continents. With an unwavering commitment to excellence and a deep understanding of cross-cultural dynamics, Roy has seamlessly navigated the complexities of managing clients across borders and time zones


Roy’s exceptional work has been recognized in the industry, including winning a Silver award for a digital campaign created for Hot Wheels at the prestigious Foxglove awards, presented by Afaqs.

Consultant & Mentor: In addition to his role at Tetramind, Roy serves as a consultant for digital strategy for small agencies and start-ups in Bangalore, Mumbai, and Hyderabad, providing expert guidance on performance marketing, D2C brand strategies, and Amazon Marketplace optimization.

Join Our Team:

Joining our team at Tetramind is an opportunity to be part of a dynamic and innovative digital marketing agency that is dedicated to driving success for clients across the globe. If you're passionate about making an impact, pushing the boundaries of creativity, and collaborating with a diverse team of talented professionals, we invite you to explore career opportunities with us. Together, we can create meaningful experiences, drive growth, and shape the future of digital marketing. Join us on this exciting journey and unleash your full potential at Tetramind.