Agarwal Rubber Limited

Agarwal Rubber Limited

About the project

Being one of the most prominent tyre manufacturing company in India, ARL tyres partnered with us with the main objective to position the brand in the right place in the market and to establish a strong customer base in Hyderabad. With a fair number of competitors in the market, ARL needed to stand out in creating and planning marketing strategies. With detailed research and planning, we were able to successfully engage with the right audience.

The marketing was focused mainly on digital platforms and offline marketing Digital marketing focused mainly on creating the right content for the right audience and posting it over Social Media platforms. Offline marketing focused mainly on designing posters, handouts, brochures, hoardings and billboards.

We also designed the website in an engaging format, where the customers get all the details they want to know about the products.

Social Media marketing

By pushing the content to the right audience through Social Media platforms, we created awareness about the product and increased the reach of the brand. On special occasions like Festivals and National events, Social Media Campaigns were created and posted over online platforms. The video advertisement campaign, #WomenWhoKeepGoing, created a positive impact and helped in creating awareness about the brand.